Tuesday, November 9, 2010

Advertising to Children

I had to write another paper for another class on Advertising to Children and it brought awareness to me on the media and advertisers roles over the mind of children. 


My thesis was as follows: 
There is no denying advertisers’ influence over the minds of children when it comes to marketing strategies used against them; however, research shows how advertising to children can have various adverse effects.


 After conducting all my research and the completion of the paper it was mind boggling what people will do to make money. Even if means convincing a child they aren't cool or popular unless they keep up with latest trends and brands. Even if it's not clothes advertisers influence children's food choices....which is a leading cause to childhood obesity because most food marketed to children isn't good for them. 


I feel like this ties in to my artifact of mass communication because it more relevant than ever that children have so many sources and opportunities to be manipulated by marketing. It's not just commercials on TV anymore, it's on Facebook, on their "smart phones," in school and so on. 


Though advertising affects us all in one or another, the goal should be to educate children and bring awareness to various aspects in the world of advertising. If we don’t, they will.
 

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